Final scope, responsibilities and terms are confirmed in your written proposal.
Pixel & Practice

Pixel & Practice · Montréal · EN / FR

Give your best service a clear path to an enquiry.

A dedicated service page, a qualifying form and a working booking flow. Built around one valuable service, with your existing website in place.

Check your project’s fit

Interest is only the beginning.

People can hear about your business and still struggle to understand a particular service or take the next step. We focus on that specific path, then connect the systems behind it.

Built for a service that already has demand.

Best suited to an established service business with a clear offer, valuable customer relationships and access to its website and booking tools. If traffic or demand is missing, we discuss that first.

One focused build. A clear handover.

01 · Define

Confirm the service, the buyer, access and the success measures.

02 · Build

Create the page, qualification flow and agreed integrations.

03 · Verify

Test the enquiry journey, hand over the system and review the measured results.

Choose how much help you need.

Intake Engine

$2,900 CAD

You provide selected assets and take part in setup. We build the core page and qualification flow.

Check your project’s fit →
The same 14 deliverables. A different level of support.
DeliverableIntake EngineComplete
Positioning session for one service and its buyerDone with youDone with you
Dedicated service landing pageDone for youDone for you
Bilingual EN / FR buildYou supply approved French copy; we build both versionsDone for you, including translation
Qualifying intake form with branching logicDone for youDone for you
One business-fit check or estimatorYou adapt our template, with a one-to-one reviewDone for you
Five-email confirmation and reminder sequenceYou adapt our examples, with a one-to-one reviewDone for you
Calendar booking connected to real availabilityDone with youDone for you
Agreed conversion events in your GA4 / Ads accountsDone for youDone for you
One call-tracking number for one campaign or sourceYou set up using our guideDone for you
Mobile speed improvements to an agreed LCP targetDone for youDone for you
Schema markup and indexation setupDone for youDone for you
Lead-source dashboardYou set up using our templateDone for you
Ad creative scripts for the service pageYou adapt our script templates10 scripts done for you
Written 30-day metric reviewDone with youDone with you

Done for you: we handle it. Done with you: a one-to-one session. You provide or set up: we supply the stated guide, template or review.

Scope covers one service, two language versions, one form, one existing calendar and one agreed estimator. The proposal names supported integrations and acceptance criteria. Cross-domain tracking is included only where supported. One call-tracking number identifies an agreed source, not every individual visitor. Existing provider messages count once toward the five-email sequence. Third-party subscriptions, advertising, video production and recurring management are separate.

Report reproducible defects against the written acceptance criteria within 30 days of launch and we correct them. New scope, third-party changes and ongoing optimization are agreed separately. There is no guarantee of enquiry volume or sales.

Target build window: 14 days after signature, the initial payment, and the agreed access and content are ready. Payment structure: 50% to start, 50% at launch. The written proposal specifies deliverables, third-party costs and acceptance criteria. No sales or enquiry volume is guaranteed.

Check the economics first.

Use gross profit, rather than the total value of a customer, to assess an investment. This is a break-even illustration, not a forecast. Your figures stay in this browser and are not submitted.

Project fee ÷ gross profit per sale, rounded up. Excludes advertising, ongoing fees, tax and the cost of your time. More enquiries are not automatically more sales.

Is this the right next step?

Three questions before a conversation. Your answers stay on this page; no personal or financial information is collected here.

Before we speak

Is this a whole website redesign?

The starting scope is one service path. Broader website changes are agreed separately.

Do you generate traffic?

Advertising and ongoing traffic acquisition are separate from the initial intake build.

Is French included?

Both options support bilingual delivery. The proposal confirms whether you supply approved French copy or we handle translation.

When does the 14-day period begin?

After signature, the agreed initial payment, and access and content prerequisites are met.

Can you use our existing calendar?

We review your current tools before scoping. Integrations depend on the access and capabilities available.

Do you guarantee more sales?

No. Results depend on demand, traffic, your offer and sales follow-through. We agree measurable deliverables and verify their operation.

What about sensitive information?

The initial enquiry flow should collect only what is necessary. Health, financial and other sensitive workflows require separate requirements and review.

What happens after launch?

The project includes handover and a 30-day metric review. Ongoing work is agreed separately.

Will you work with our marketing team?

Yes. We define the gap and responsibilities with the existing team before starting.

What happens on the first call?

We discuss one service, its current enquiry path, business fit and access. You do not need to share a budget figure.